数字营销专家 Jade Jordan 列举了英国酒吧用来鼓励顾客花更多钱的五种策略,其中包括在点餐时提出封闭式问题。 Digital marketing expert Jade Jordan cites five tactics used by English pubs to encourage customers to spend more, including closed questions during ordering.
数字营销专家 Jade Jordan 表示,英格兰的酒吧采用五种策略来鼓励顾客花更多钱。 Pubs in England use five tactics to encourage customers to spend more, according to digital marketing expert Jade Jordan. 这些举措包括在订单时使用封闭式问题,以及增加选择双份烈酒而非单份烈酒的顾客数量。 These include using closed questions when taking orders and increasing the number of patrons opting for double spirits over a single. 其中一个例子是,Wetherspoons 的员工接受培训,通过询问“多少”而不是“你想要吗”来推销汉堡中的洋葱圈。 One example is Wetherspoons staff being trained to upsell onion rings with burgers by asking "how many" instead of "do you want".