奢侈品牌降低价格以赢回中产阶级消费者，中产阶级消费者占全球奢侈品购买量的一半以上。 Luxury brands lower prices to win back middle-class customers, who account for over half of global luxury purchases.

波士顿咨询集团的数据显示，奢侈品品牌面临着赢回中产阶级客户的挑战，中产阶级客户占全球奢侈品购买量的一半以上。 Luxury brands face the challenge of winning back middle-class customers, who collectively account for over half of global luxury purchases according to Boston Consulting Group. 由于奢侈品行业专注于吸引超级富裕的购物者，因此忽视了中产阶级群体。 As the luxury industry focused on attracting ultra-wealthy shoppers, it neglected its middle-class base. 巴宝莉（Burberry）和伊夫圣罗兰（Yves Saint Laurent）等品牌目前正在降低价格，以重新获得这些重要客户的支持。 Brands such as Burberry and Yves Saint Laurent are now lowering prices to regain the support of these crucial customers.

July 21, 2024

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