营销专家援引加纳的研究,呼吁企业社会责任与联合国 2030 年可持续发展议程保持一致,以提高品牌忠诚度和组织价值。 Marketing expert urges CSR alignment with UN's 2030 Agenda for Sustainable Development to benefit brand loyalty and organizational value, citing research in Ghana.
市场营销专家乔治·科菲·阿莫阿科教授呼吁企业、公共部门机构和跨国公司将其企业社会责任工作与联合国 2030 年可持续发展议程相结合。 Marketing expert Prof. George Kofi Amoako calls on corporations, public sector agencies, and multinationals to align their CSR efforts with the UN's 2030 Agenda for Sustainable Development. Amoako 在加纳的研究表明,环境、道德和社会企业社会责任对品牌忠诚度和组织价值产生积极影响。 Amoako's research in Ghana reveals that environmental, ethical, and social CSR positively impact brand loyalty and organizational value. 不一致可能会阻碍全球实现2030年可持续发展目标的努力。 Misalignment could hinder global efforts to achieve the SDGs by 2030.