2024 马里兰大学史密斯商学院举办为期两天的营销人工智能研讨会，由马丽叶主持。 2024 UMD Smith School of Business hosts a 2-day AI in Marketing workshop led by Liye Ma.

马里兰大学罗伯特·史密斯商学院将于 2024 年 9 月 19 日至 20 日举办为期两天的营销人工智能研讨会，主题为“利用人工智能优化营销绩效”。 The University of Maryland's Robert H. Smith School of Business hosts a two-day AI in Marketing workshop, "Optimizing Marketing Performance with AI," on Sept 19-20, 2024. 研讨会由马立业主持，旨在指导参与者利用人工智能做出更好的营销决策和成果。 Led by Liye Ma, the workshop aims to guide participants in leveraging AI for better marketing decisions and outcomes. 它涵盖大数据、机器学习、预测性人工智能和生成性人工智能，同时还解决数据、隐私和安全的风险、缓解策略和治理。 It covers big data, machine learning, predictive AI, and generative AI, while also addressing risks, mitigation strategies, and governance for data, privacy, and security.