欧洲用户平均每年在订阅上花费 696 欧元，其中英国和德国领先；SVOD 最受欢迎，58% 的人希望拥有一个一体化平台。 European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading; SVOD is most popular, and 58% want an all-in-one platform.

Bango 的“订阅大战：超级捆绑唤醒欧洲”报告显示，欧洲用户每年平均订阅费用为 696 欧元，其中英国和德国最高，分别为 814 欧元和 684 欧元。 Bango's "Subscription Wars: Super Bundling Awakens Europe" report reveals European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading at €814 and €684 respectively. SVOD 是最受欢迎的订阅类型，有 70% 的人选择它。 SVOD is the most popular subscription type with 70% opting for it. 价格上涨导致 42％ 的人取消订阅；31％ 的人因广告支持等级而降级。 Price increases lead 42% to cancel subscriptions; 31% downgraded due to ad-supported tiers. 58% 的人希望拥有一个一体化的订阅平台。 58% desire an all-in-one subscription platform.