来自 Initiative 的 3 位高管加入 Accenture Song 担任媒体主管，Initiative 正在寻找他们的继任者。 3 execs from Initiative join Accenture Song as media leaders, with Initiative searching for their replacements.
Initiative 的首席执行官 Melissa Fein、首席战略和产品官 Chris Colter 以及董事总经理 Sam Geer 将离职，并加入 Accenture Song 领导媒体业务。 Initiative's CEO Melissa Fein, chief strategy and product officer Chris Colter, and managing director Sam Geer are departing from Initiative to lead media at Accenture Song. 该机构正在寻找继任者，这三人将暂时在 Initiative 工作。 The trio will work at Initiative temporarily as the agency searches for successors. 这并不是 Initiative 和 Accenture Song 的首次合作，他们曾在 2022 年联手争取 Coles 的全方位服务账户。 This is not the first time Initiative and Accenture Song have collaborated, as they previously teamed up in 2022 to pursue Coles' full-service account.