由于需求疲软和通货膨胀,2023 年第一季度印度电子商务销售额同比增长 12-15%,低于 2022 年第一季度的 20%。 2023 Q1 ecommerce sales in India grew 12-15% YoY, down from 20% in 2022 Q1 due to soft demand and inflation.
由于需求疲软和成本上升,2023 年第一季度印度的电子商务销售额增幅放缓至 12-15%,而去年同期增幅为 20%。 Ecommerce sales in India moderated to a 12-15% growth in Q1 2023, compared to a 20% growth in the same period last year, due to softer demand and rising costs. 环比销售有所改善,其中美容及个人护理产品、健康健身、家居用品表现好于预期。 Month-on-month sales showed improvement, with beauty and personal care products, health and fitness, and home furnishings performing better than expected. 线上和线下渠道的智能手机销量保持平稳,通胀影响了线上零售。 Smartphone sales remained flat across online and offline channels, and inflation impacted online retail.