德国在线时尚零售商 Zalando 预测 2024 年将恢复增长并提高盈利能力，目标 GMV 增长 0-5%。 German online fashion retailer Zalando forecasts a return to growth and improved profitability in 2024, targeting 0-5% GMV growth.
德国在线时尚零售商 Zalando 预计，继 2023 年销售额下降后，到 2024 年将恢复增长并提高盈利能力。 German online fashion retailer Zalando forecasts a return to growth and improved profitability in 2024, after a decline in sales in 2023. 该公司的目标是到 2024 年商品总价值增长 0% 至 5%，到 2028 年 GMV 和收入复合年增长率为 5-10%。 The company aims for a gross merchandise value growth of 0% to 5% in 2024, with a 5-10% compound annual growth rate in both GMV and revenue by 2028. 由于通货膨胀和高利率，Zalando 面临需求疲软，导致消费者削减不必要的支出，并从 Shein 等快时尚竞争对手那里选择更便宜的替代品。 Zalando faces weaker demand due to inflation and high interest rates, leading consumers to cut unnecessary spending and choose cheaper alternatives from fast-fashion competitors like Shein.