Gartner 在伦敦举办首届营销研讨会/Xpo，探讨人工智能在营销中的作用以及零售业中 GenAI 的采用。 Gartner hosts its first Marketing Symposium/Xpo in London, addressing AI's role in marketing and GenAI adoption in retail.
Gartner 宣布在伦敦举办首届 Gartner 营销研讨会/Xpo，营销领导者将在会上学习见解，以便在不断变化的环境中制定和领导成功的营销策略。 Gartner announces its inaugural Gartner Marketing Symposium/Xpo in London, where marketing leaders will learn insights to create and lead successful marketing strategies in a shifting landscape. 会议预计将讨论人工智能在营销转型中的作用、“人类+人工智能”混合战略以及实现盈利增长等主题。 The conference is expected to feature topics such as AI's role in marketing transformation, blended "human+AI" strategies, and delivering profitable growth. 此外，IDC 预测，到 2027 年，85% 的 A2000 零售商将测试和投资生成式人工智能 (GenAI)，以增强运营、客户体验和数据管理。 Additionally, IDC predicts that 85% of A2000 retailers will test and invest in Generative AI (GenAI) by 2027 to enhance operations, customer experience, and data management.