2023 年，澳大利亚在线广告市场增长 3.7%，达到 147 亿美元，其中搜索和目录增长最高，达到 6.1%。 Online advertising market in Australia grew 3.7% to $14.7bn in 2023, with search & directories showing the highest growth at 6.1%.
根据澳大利亚 IAB 的数据，由于利率不确定性和失业率上升（1 月份为 4.1%），澳大利亚在线广告市场 2023 年增长 3.7%，达到 147 亿美元，是 2020 年以来增长最慢的。 Online advertising market in Australia grew by 3.7% in 2023 to $14.7bn, marking the slowest growth since 2020 due to interest rate uncertainties and rising unemployment (4.1% in January), according to IAB Australia. 一般展示广告增长 3.9%，达到 57 亿美元，而搜索和目录广告增长 6.1%，达到 66 亿美元。 General display ads grew 3.9% to $5.7bn, while search & directories increased 6.1% to $6.6bn. 由于房地产和就业市场活动放缓，分类挂牌房屋数量下降 2.6%，至 24 亿美元。 Classified listings declined 2.6% to $2.4bn due to slower property & job market activity.