Lyle's Golden Syrup 将其已有 138 年历史的死狮子标志重新命名为一头带着一只蜜蜂、看起来更快乐的狮子。 Lyle's Golden Syrup rebrands its 138-year-old dead lion logo to a happier-looking lion with a single bee.

拥有 138 年历史的莱尔金糖浆 (Lyle's Golden Syrup) 将其标志性的死狮徽标重新命名为一头带着一只蜜蜂的快乐狮子，这是该品牌自 1883 年以来的首次更新。 Lyle's Golden Syrup, a 138-year-old brand, has rebranded its iconic dead lion logo to a happier-looking lion with a single bee, marking its first update since 1883. 最初的设计灵感来自《士师记》中的圣经故事，并保持着世界上最古老的未更改品牌包装的吉尼斯世界纪录。 The original design, inspired by a biblical story from the Book of Judges, held the Guinness World Record for the world's oldest unchanged brand packaging. 此次品牌重塑旨在为 21 世纪的受众打造现代化的品牌，同时又不失其怀旧魅力，同时保留带有原始插图的经典罐头。 The rebrand aims to modernize the brand for a 21st-century audience without losing its nostalgic appeal, while retaining the classic tin with the original illustration.