Mars Agency收购新西兰The In Group，加强其区域品牌激活能力。 Mars Agency acquires New Zealand's The In Group, strengthening its regional brand activation capacities.

全球商业营销领域的领导者 Mars Agency 收购了新西兰卓越的品牌激活机构 The In Group。 The Mars Agency, a global leader in commerce marketing, has acquired The In Group, New Zealand's preeminent brand activation agency. 此次收购，再加上 2022 年春季对澳大利亚 XPO Brands 的收购，巩固了 The Mars Agency 作为本地市场和区域品牌激活的关键合作伙伴的地位。 This acquisition, combined with their spring 2022 acquisition of Australia-based XPO Brands, solidifies The Mars Agency as a key partner for both local-market and regional brand activation. 该交易为火星机构将其全方位的互联商业能力引入新西兰奠定了坚实的基础。 The deal provides a strong foundation for The Mars Agency to bring its full range of connected commerce capabilities to New Zealand.

February 07, 2024

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