受家族传统启发，碧昂斯于 2023 年 2 月 6 日宣布了她的新护发品牌 Cécred；定于2月20日推出。 Beyoncé announced her new haircare brand, Cécred, inspired by her family heritage, on Feb 6, 2023; set to launch on Feb 20.

碧昂斯于 2023 年 2 月 6 日在 Instagram 上发布了她的新护发品牌 Cécred，并配文“头发是神圣的。 Beyoncé revealed her new haircare brand, Cécred, on February 6th, 2023, through an Instagram post, with the message "Hair is sacred. 旅程从2月20日开始。 The journey begins on Feb 20th. 访问 CECRED.COM。” Visit CECRED.COM." 该护发系列的灵感来自于这位歌手的家族传统和她母亲的沙龙经历。 The haircare line is inspired by the singer's family heritage and her mother's salon experiences. 它标志着碧昂丝首次单独进军美容行业，将于 2 月 20 日推出。 It marks Beyoncé's first solo venture into the beauty industry and is set to launch on February 20th.