阿迪达斯切断了与 Kanye West 的合作关系,以成本价出售剩余的 Yeezy 运动鞋,并预计 2023 年的营业利润将比 2022 年增长近一倍。 Adidas cuts ties with Kanye West, sells remaining Yeezy sneakers at cost, and expects to nearly double 2022's operating profit in 2023.
由于反犹太主义言论,阿迪达斯计划于 2022 年与说唱歌手兼时装设计师坎耶·维斯特 (Kanye West) 断绝关系,之后计划至少以成本价出售与这位说唱歌手兼时装设计师的合作剩余的 Yeezy 运动鞋。 Adidas plans to sell its remaining Yeezy sneakers from its partnership with Kanye West at least at cost price after cutting ties with the rapper and fashion designer in 2022 due to antisemitic comments. 该公司的财务状况受到 Yeezy 业务终止以及批发商为减少库存而降价的影响。 The company's finances were impacted by the discontinuation of the Yeezy business and price cuts for wholesalers to shrink stockpiles. 尽管面临这些挑战,阿迪达斯 2022 年的营业利润仍达到 2.68 亿欧元,预计 2023 年将增长近一倍。 Despite these challenges, Adidas posted an operating profit of €268m in 2022 and expects to nearly double that in 2023.