IAB 任命 John Halley(派拉蒙广告)担任董事会主席,Shenan Reed(通用汽车)担任副主席,以应对人工智能、统一身份和第三方 cookie 挑战。 IAB appoints John Halley (Paramount Advertising) as Board Chair, Shenan Reed (General Motors) as Vice Chair to tackle AI, unified identity, and third-party cookie challenges.
互动广告局 (IAB) 已选定派拉蒙广告公司总裁约翰·哈雷 (John Halley) 担任来年的新任董事会主席。 The Interactive Advertising Bureau (IAB) has selected John Halley, President of Paramount Advertising, as the new Chair of its Board of Directors for the upcoming year. 通用汽车全球首席媒体官 Shenan Reed 担任副主席。 Shenan Reed, Global Chief Media Officer of General Motors, assumes the role of Vice Chair. Halley 和 Reed 都将贡献其丰富的经验来解决一系列行业挑战,包括人工智能、统一身份以及适应第三方 cookie 的淘汰。 Both Halley and Reed will contribute their extensive experience to addressing a range of industry challenges, including AI, unified identity, and adapting to the retirement of third-party cookies.